The Oryx Brand journey
In July 2000 Samantha Skyring, Oryx Desert Salt’s CEO, walked 120km / 7 days through the Namib Desert from Hartmans Valley along the Kunene River to reach the Skeleton Coast. She had several powerful and incredible face to face encounters with Oryx Gazella (gemsbok).
When she was creating the brand for desert salt from the Kalahari, it was her Oryx experiences that immediately sprang to mind. Sam did some research and discovered that the Oryx Gazella can apparently go up to two years without water, but not 2 months without licking salt for the sodium chloride, minerals and trace elements vital for its survival in the harsh conditions of the Kalahari Desert.
In early 2014, Grant Rushmere from Bos Iced Tea conceptualised and helped us create the new branding for Oryx Desert Salt from which emerged our striking new look.